Navigating the Challenges of Starting a Video Production Company: Tips and Strategies


Starting a video production company is an exciting venture filled with potential, creativity, and the opportunity to bring stories to life through visual storytelling. However, it can also be a challenging journey, especially when faced with the initial hurdles of acquiring clients and establishing a presence in a new state. In this blog post, we’ll explore some valuable advice and strategies to help you navigate these challenges and find success in your video production endeavors.

  1. Embrace Creativity in your Approach:

When faced with limited responses and stagnant progress, it’s essential to think outside the box and explore unconventional avenues. While traditional methods like Google AdWords PPC and cold emails may yield limited results, consider leveraging your creativity to stand out from the competition. Think of innovative ways to generate leads, such as distributing leaflets in local businesses, reaching out to community centers, and tapping into your personal network for referrals. Remember, there is always room for one more in the industry; you just need to find your unique approach.

  1. Maximize Word-of-Mouth Marketing:

In the early stages of establishing your video production company, word-of-mouth marketing can be a powerful tool. Leverage your existing network and reach out to previous clients, friends, and family to spread the word about your jobs. Request testimonials and reviews to showcase your expertise and build credibility. Additionally, encourage those close to you to share your information with their connections, expanding your reach and opening doors to potential clients who may be in need of your video production jobs.

  1. Explore Local Networking Opportunities:

Networking events provide a valuable platform to connect with professionals in the industry, potential clients, and collaborators. Research local industry events, trade shows, and meetups where you can showcase your skills, exchange ideas, and build relationships. Engage in meaningful conversations, listen attentively, and seize opportunities to demonstrate your passion and expertise. Remember, networking is a long-term investment, so foster genuine connections and nurture relationships beyond the initial event.

  1. Leverage tennerr’s Freelance Marketplace:

tennerr’s Freelance Marketplace offers a powerful platform to showcase your skills, connect with potential clients, and expand your reach. Create a compelling profile, highlight your experience and portfolio, and actively engage with the tennerr community. Take advantage of the platform’s features, such as bidding on relevant projects and participating in discussions to establish yourself as a trusted professional in the video production industry.

  1. Persistence and Patience:

Building a successful video production company takes time and perseverance. Stay focused on your goals, maintain a positive mindset, and continue to refine your approach based on the feedback and insights you receive. Embrace every challenge as an opportunity to learn and grow, and remember that success often comes to those who are willing to put in the extra effort and remain dedicated to their craft.


Starting a video production company is a journey filled with ups and downs, but with the right strategies and mindset, you can overcome the initial challenges and establish a thriving business. Embrace your creativity, leverage word-of-mouth marketing, explore networking opportunities, utilize tennerr’s Freelance Marketplace, and remain persistent in your pursuit. With time, dedication, and a passion for your craft, you’ll be well on your way to achieving success in the competitive world of video production. Keep pushing forward, and never underestimate the power of your unique storytelling abilities.

Remember, tennerr is here to support you every step of the way. So, embrace the challenges, stay motivated, and let your talent shine as you build a remarkable video production company.


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