One of the specific obstacles that markets face is known as the chicken-and-egg problem. This refers to the difficulty of acquiring customers in the absence of a large number of suppliers and acquiring providers with a small number of customers. This is the challenge that you need to address in order to successfully start your marketplace. The most effective tactics may differ according to the customers and providers that you are attempting to engage with. In order to properly articulate the value proposition of your marketplace, it is vital to have a solid understanding of both your potential users and the industry
